A web and mobile app with an intuitive UI
to connect and interact with customers in a B2B businesses.
For any business, the most respectable way forward is to be responsive to customers. The business has
to have robust feedback system to understand customer complaints, and take corrective action to mitigate
the impact for the customer, both present and future.
We assisted an internationally renowned firm to achieve customer feedback by designing a mobile
app as required for their bakery supply business.
Our client is an internationally recognized supplier of high-quality, sustainable food ingredients
worldwide. Our client has a huge customer base with branded manufacturers, retailers, and many other food
Our client had planned for a brand makeover and wanted to channelize their aspirations for the future
with the customer preferences. They were in the process of adding new capabilities - especially in
product development. The wanted to work closely with customers, to share fresh ideas and to inspire new
Customer engagement is inclusive of all the ways you interact with customers. Ideally, those
interactions shall make customers to act positively toward your business or brand.
To boost customer engagement, our client wanted a platform to communicate and connect with their
customers and for the customers to share their feedback.
Coherent was asked to design and provide a mobile app that can be used by the customers to
facilitate easy feedback. The app is also used to inform the customer about the technological
advancements. Hence it has to be an interactive app.
Our client wanted to connect closely with snacking and bakery brands and wanted to develop an
application that serves as a platform to communicate and engage with bakers. This application is for
the bakers who consume our client’s products to share their feedback, raise complaints, and gain
fresh insights on baking.
Customer engagement is about encouraging your customers to interact and share his/her experiences
you create as a business and as a brand. It is important to know how to design applications based on
customer preferences and to understand what features of the application stimulate consumer
A baker can install this mobile application and then register by providing all the necessary
business and personal details. Based on his geographical location, the baker is then mapped to
Technical Sales Force (TSF) user who is responsible for business development in that location.
Any baker can log a complaint or raise a query using their app and the complaint will be assigned to
their corresponding TSF. Using the messaging feature of the app, the TSF will be able to ask for
additional details about the query/issue and the baker will be able to respond using the same
messaging feature. Baker will be notified when the issue/query is resolved.
In addition to that, this application will also be used to inform bakers about new products, and
share articles, video blogs, and baking tips. Bakers can also calculate the profitability of their
business on this application.
A consistent series of positive, reliable and fruitful interactions with a business will help keep
customers engaged and satisfied. Additional benefits of the app include:
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