A web and mobile app with an intuitive UI
to connect and interact with customers in a B2B businesses.
Our client has deep rooted presence in the countries where ingredients are available and is involved
at every stage of their supply chains. Our client supplies products and ingredients at scale.
When sales orders are processed in a sub-optimal way it can lead to errors, additional costs and poor
relationship with customers. So our client was looking at automating the Sales Order Process. He needs
an order management tool to streamline orders from initial acceptance, through order approval, invoice
generation, inventory control and to final delivery.
Our client supplies high-quality, sustainable food ingredients world-wide. Our client has a huge customer
base with branded manufacturers, retailers and many other food service customers.
Our client had planned for a brand makeover and wanted to signal their exciting aspirations for the
future. They were adding new capabilities - especially in product development - working closely with
customers, sharing fresh ideas to inspire new concepts.
Customer engagement is all the ways you interact with customers. Ideally, those interactions should
cause customers to feel and act positively towards your business or brand.
To boost customer engagement, our client wanted a platform to communicate and connect with their
customers and for the customers to share in their feedback.
Our client wants to resonate strongly with snacking and bakery brands and wants to develop an
application that serves as a platform to communicate and engage with bakers. So this application is
a means for the bakers who consume our client’s products to share their feedback, raise complaints
and to gain fresh insights on baking.
Customer engagement is about encouraging your customers to interact and share in the experiences you
create as a business and a brand.
It is important to know how to design applications based on customer preferences and to understand
what features of application stimulate consumer engagement.
A baker can install this mobile application and then register by providing all the necessary
business and personal details. Based on his geographical location, the baker is then mapped to
Technical Sales Force (TSF) user who is responsible for business development in that
Baker can log a complaint or raise a query using their app and the complaint will be assigned to
their corresponding TSF. Using messaging feature of the app, the TSF will be able to ask for
additional details about the query/issue and baker will be able to respond using the same messaging
feature. Baker will be notified when the issue/query is resolved.
In addition to that, this application will also be used to inform bakers about new products, share
articles, video blogs and baking tips. Bakers can also calculate profitability of their business on
A consistent series of positive, reliable and fruitful interactions with a business will help keep
customers engaged and satisfied. Additional benefits include:
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